Monday, April 23, 2018

Robert Jain: The Reasons Why Marketing Matters For Finance

By Jason McDonald


If you work in finance, it's safe to assume that there's plenty on your plate. As a matter of fact, between helping clients and balancing accounts, you may not have time to properly advertise your business. Whether your focus is on traditional or digital means, the importance of marketing can't be understated. As a matter of fact, here are a few ways that finance experts, Robert Jain, can benefit from this service.

When it comes to the perks of marketing for finance, social media is a great place to begin. Social media has become one of the most essential tools for promotion, regardless of the business being discussed. What this means - and names like Bob Jain will agree - is that platforms such as Twitter and Facebook should be used as soon as possible. This will allow you to build a greater presence that will, in turn, benefit your company, consultancy, or what have you.

Another way to benefit from marketing is through SEO, or search engine optimization. What this does, for those not in the know, is help companies and business owners alike rank for a series of keywords. Needless to say, these should apply to the services and products offered, as they will be the most relevant. They will also be the terms that people search for the most, which will eventually bring the most attention to the site being serviced.

You should think about building a website or modifying the one you have in place already. Going back to SEO, do you notice that your site isn't ranking, even if it has been around for years? There's a good chance that it hasn't been properly optimized, which a web developer will be able to help with. If someone wants to come to you for financial advice, they may do so on their smartphone. Ensuring that your site is mobile-friendly will make said individual more likely to do business with you in the future.

With this information in mind, you should have a clearer understanding of how marketing can benefit anyone that works in finance. The work that you're responsible for is extensive, but this doesn't mean that promotional efforts must be cast by the wayside. As a matter of fact, there are numerous marketing specialists that can take care of matters for you in this sense. By putting in the work, awareness of your business and the people you reach will grow.




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