Friday, October 25, 2013

Technology Savvy Award Winning Authors

By Kelly Wood


Of the many professional, amateur and budding writers in the world, very few tend to make it to the big leagues. This is true despite the fact that writing is a very old career path. Writing today has taken on a new look with the changing face of society. Award winning authors have been able to keep up with the trends and make a mark for themselves.

Those who look on at the life of an accomplished writer from the outside may think it is all as simple as it appears to be. This is not so however and many such onlookers may be surprised to learn that those writers who have met success have done so through a good balance of planning and talent. Critical to their success is due consideration for the target audience as well as savvy marketing strategies.

In the earlier years of wiring, prior to the advent and subsequent popularity enjoyed by the internet, writers relied heavily on the skills of editors and publishers. These professionals were often vested with the task of ensuring that the work produced not only got to the target audience but also that it grabbed the attention of the target audience when it got there.

Marketing through modern technology is the way to go for authors who are pushing for global recognition. Social media sites can be used to promote new and older works and reach a wider target audience. Additionally, a blog goes a long way in garnering more support for an author's work.

Today, blogs and social media platforms are used to promote different books and literary works. Through a blog, an author can maintain touch with the fan base. They may even be able to garner support for another work or a fellow writer. Sometimes blog subscribers are able to guide writers into honing their craft in such a way that their success becomes even more pronounced over time.

Self publishing is another great option that is available to today's writers. Many writers are now converting their literary work into e-books (or electronic books). These are soft copies of the work that can be sold online for those who prefer to read using one of a number of hand held gadgets that facilitate this. The formatting of the book as well as other elements such as the cover and illustrations, can all be handled via the internet.

Despite the dramatic changes wrought by the advent of the web, publishers and editors still have a role to play in the creation of acclaimed literary masters. Those who have kept pace with the changes have been able to capitalize on the subsequent increase in writing attempts. This has allowed them to be able to develop strong client base of writers who need to have their digital content marketed or polished for the world's eyes.

Undoubtedly, those writers who have attained world class fame are enjoying the fruits of their labor. Those who aspire to reach the heights attained by the world's award winning authors should look to technology. They should ensure that they are ready to present their literary art to the world in a format that will be recognized by the world.




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