Tuesday, April 8, 2014

Using Conversion Focused Email Marketing Strategies

By Ravinder Motlani


With so many companies relying upon technology, it only makes sense to take advantage of this trend and utilize email marketing strategies to improve the conversion rates of email. Realize that this trend has the ability to produce great outcomes for yourself. Just remember to be patient and fight through the challenges.



Provide Value: So what are the secrets to conversion focused email marketing strategies? Here are a few that will get businesses started and focused on their goal. Realize that these are simple, but effective strategies to help you "get off the ground". They are not designed to help you see results overnight, so be patient.

Give Follow Up: Don't stop with the first email. Wait 24 hours and run a follow up email campaign. Use this one to tell them you don't want them to miss out on this exclusive opportunity. Give them a one time incentive of a special bonus or discount. Make it irresistible and go for that goal.

Targeting: The more you target your email campaign, the more likely you are to have converts. Go through your contacts both professional and private. Go through your social media site friends list and find the most likely potential customers. Use the signature line to introduce potential customers to partners.

Opt Outs:It's important to always give the option of opting out of your emails. This can go at the bottom of the email as an "Unsubscribe" button. Be sure to let them know "no questions asked" and allow the potential customer the freedom of making this choice. There may be a few opt outs but in most cases, customers appreciate the opportunity to get a good deal. These tips and tricks will help your business to grow exponentially by using conversion focused email marketing strategies.




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