Friday, July 8, 2016

How To Nail Product Management Like A Pro

By Brenda Hall


Getting it right in business is not as easy as it seems. The merchandise in the market that you see when you go shopping for anything had a good team and staff behind it. That includes the brains, the ideas the concept of coming up with something that would sell. And you know selling is difficult.

It is overall a complicated task to be a salesman. But never more so when you are the one who does the product management, because it tends to be somewhat a contradicting profession. Managing goods is tougher than it looks like. You are the one accountable for its success and every failure.

Therefore, once it flops, you take the blame with all your heart. Any person in this field would know that as a fact. This is why it takes someone who has the mastery and expertise at products. It also needs the zest to always learn to become successful at it. This has to be something you want as a career.

Not just because someone told you that you are the person for it. In business, you are the one in charge of the planning and you have to know things inside and out, including the technology behind the operations. To get it right will not be an easy step. But that does not mean you have to give up on when the going gets tough.

For someone who is not used to it, this can get very exhausting, but you have to step up to that. Get your goals and your people straightened up, because no matter how tough and good you are, it will be nothing if you do not have a team backing you up.

For example, engineers would be frustrated if you tell them what to do and hover at them more than necessary. Leave the details and technicalities to the pros, although you will have an edge if you know about the development of the merchandise too. You should be aware of the overall production, yes.

You need to treat it as nothing less like that, so the tougher you are at taking all the necessary steps, the better off you will be at your role as a manager. Also, you are not a yes person. Learn how to say no and mean it, when someone asks you to change any part of a design, because it is a given, that you know better.

Let the sales do the talking and do not let anything petty bother you. Everything you do is a point of priority like any other manager. If people do not realize that, you do not have to please them, or teach them how to do their jobs.

Make them deliver and if they refuse, do the necessary action to straighten out the situation, not in their favor, not in yours, but in the company, overall. The key to making it work is in the structure too. Make sure you do not forget that. Work with what you have and eventually, you will gain the trust of the people.




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