Sunday, January 17, 2016

3 Public Relations Mistakes To Avoid, With Christina Kelly

By Rebecca Mills


The world of public relations is nothing short of diverse, which is especially true when you account for the digital media we consume on a regular basis. Christina Kelly and others authorities in the PR world can agree, but those who aren't as familiar with this practice run the risk of making foolish mistakes. What do these entail, you may wonder? In order to prevent stumbling into the pitfalls that others have, make note of these 3 talking points.

One of the first public relations mistakes to recognize, according to names like Christina Kelly is the inability to effectively communicate. Keep in mind that there are multiple social media channels out there today, ranging from Facebook to Twitter. Even company websites have different sections where thoughts or feedback can be left. By not responding to any of the comments received, you run the risk of making a PR mistake.

You might also keep your perspective narrow, as far as public relations is concerned. This is nothing short of an issue, especially when you consider the sheer number of platforms that people use on the Internet. You should be able to conduct yourself in a similar way on a podcast, as you would for an early morning talk show. By covering all of your bases, as far as media is concerned, your level of PR savvy will become that much stronger.

Did you know that impatience is a crucial mistake that one can make in public relations, too? Christina Kelly, as well as others, can tell you all about how success often takes time to surface online. This is true for even the largest of brands, but it's important to recognize how far you can go with a little patience. Focus on putting in the necessary effort for long-term results, and your brand will benefit that much more as a result.

If you'd like to talk about the most common mistakes that one can make in the public relations world, these are just a few. However, by making it a point to avoid them, you will be able to see greater success. Not only will this benefit you, from a professional standpoint, but the brand you're looking to build will become stronger as a result. Business has expanded so much, in the digital age, and the public relations side of things cannot be ignored.




About the Author:



No comments:

Post a Comment