Public relations can done in both positive and negative ways, which probably goes without saying. After all, the work you put out into the open can influence the perception of others, and the likes of Christina Kelly can agree. In order for this endeavor to be carried out with the utmost effectiveness, though, there are certain things that you should know. To be effective on the PR front, here are a few of the do's & don'ts that you should remember.
DO understand the importance of content. Public relations matters for a number of reasons - as names like Christina Kelly can attest - but content seems to be the most recognizable. After all, people will be able to easily recognize it, before becoming engaged. However, this can only be done if the content in question is made well. What this means is that you have to focus on content, for the sake of success on the PR side of things.
DON'T overlook the importance of connections. Another thing to know about public relations is that social media plays into it rather well. If you're someone who's looking to improve upon their PR work, consider the importance of Facebook, Twitter, and other channels that are designed for networking. By reaching out and connecting to others, you expand your social circle. As a result, you stand the chance of benefiting from more effective PR.
DO consider adding video as well. Another way to engage your audience, according to Christina Kelly, is with the inclusion of video. This type of content is not only engaging, but it can be tailored to fit your every need. Ideally, you'll want to make sure that this type of content is made short and sweet, so that it can be easily digested. By doing so, you'll make an even bigger splash when it comes to your public relations efforts.
DON'T think that you lack credibility. When you spend ample time working in a particular industry, you build a reputation for yourself. What this means is that you cannot sell yourself short, since this will result in others not taking what you have to say seriously. Make it a point to establish yourself as an authority in your field, covering topical issues and current news stories alike. By following these steps, you build upon the credibility in question that much more.
DO understand the importance of content. Public relations matters for a number of reasons - as names like Christina Kelly can attest - but content seems to be the most recognizable. After all, people will be able to easily recognize it, before becoming engaged. However, this can only be done if the content in question is made well. What this means is that you have to focus on content, for the sake of success on the PR side of things.
DON'T overlook the importance of connections. Another thing to know about public relations is that social media plays into it rather well. If you're someone who's looking to improve upon their PR work, consider the importance of Facebook, Twitter, and other channels that are designed for networking. By reaching out and connecting to others, you expand your social circle. As a result, you stand the chance of benefiting from more effective PR.
DO consider adding video as well. Another way to engage your audience, according to Christina Kelly, is with the inclusion of video. This type of content is not only engaging, but it can be tailored to fit your every need. Ideally, you'll want to make sure that this type of content is made short and sweet, so that it can be easily digested. By doing so, you'll make an even bigger splash when it comes to your public relations efforts.
DON'T think that you lack credibility. When you spend ample time working in a particular industry, you build a reputation for yourself. What this means is that you cannot sell yourself short, since this will result in others not taking what you have to say seriously. Make it a point to establish yourself as an authority in your field, covering topical issues and current news stories alike. By following these steps, you build upon the credibility in question that much more.
About the Author:
Please contact Christina Kelly if you'd care for more public relations expertise from Christina DiMauro Kelly.. Unique version for reprint here: The Public Relations Do's & Don'ts, With Christina Kelly.
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