Wednesday, April 4, 2018

Safeguard Customer Information With Atlanta Total Merchant Services

By Jaxson N. Renderos


One of the biggest parts of owning your own business is how to collect money from customers. If you have a brick and mortar store, they may insist on paying with cash or debit, while some people stick to old fashioned checks. You must be able to accommodate them all if you wish to stay in business. That is why you need an Atlanta total merchant services company on your side.

Though checks and cash are still used, the majority of customers will likely want to use a debit or credit card to make their purchases. Because of this, you will have to have an electronic payment system set up, or else you may lose a lot of business.

If you have a website instead of or in addition to a brick and mortar store, then you will also need to accept virtual payments. This website and the payment system needs to have excellent encryption and security to ensure that hackers cannot get in and steal the card numbers and other personal information of your customers, which could sink your business quickly.

For physical storefronts, having the newer card reading terminals is an absolute must, considering many people expect to pay that way. The newest ones have a place on the bottom to slide a card that has a chip in it, and some even allow them to just wave or tap their card on a built-in pad to pay for purchases.

Before a customer can pay for their chosen items, you will need to ring them up. A merchant service can provide you with software and a computer system to do that. Or they can just supply the software, which you can install on your own computer.

There is more to running a successful business than just having a good payment system. You have to lure customers to purchase in the first place. This means offering incentives or even contests, and the best prize you can offer is a gift card. A merchant service can provide you with store gift cards to encourage new customers to shop your store and find things that they want. They can also start a loyalty program for you as well, complete with cards and key rings that customers can use each time they buy from you.

As for checks, there is new equipment that can secure the money for you immediately. This helps ensure that no checks come back as unpayable. You can accept checks without worrying that they will be returned, which would cost your business a lot of lost time and money.




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