Sunday, September 30, 2018

A LinkedIn Networking Strategy Involves The Right Engagement

By Betty Butler


There are times when people need to find or change jobs quickly. While every situation is different, what they may not realize is the power of social media when used correctly. In other words, anyone with an active profile may want to tighten it so that it will appeal to most employers or those who may have a strong lead. It also helps to realize that having a solid LinkedIn networking strategy will help an individual get hired faster.

While this may sound complex, or at least a lot of labor, the truth is it is one of the most effective career search methods to come around in a long time. It starts with a good portfolio that has clear images of the account owner and goes on to list work history and relevant credentials. However, this is not like creating the typical resume.

For those who work with visuals, posting a link to an online gallery or portfolio can help a person get their foot in the door. While some may be tempted to list every single skill they possess, it is a lot more effective to list those that are unusual, like software only used in business, instead of office suites most people know about. If one were to think in terms of an elevator pitch, they can find ways to filter their talents so that viewers do not feel as if they are reading an essay.

Once a person has everything together, the next step is to find a group or two that is a match for the work or educational history. If a person has little to no work experience in their desired field, they can still ask to join certain groups that do not have an automatic join policy. In this instance, the applicant may want to send the group moderator a short note as to why they want to join.

Those who like to peruse all social media conversations should use a filter and make it a point to participate in active discussions. While some conversations or posts may have some juicy content, remaining professional will pay a great return. Never give into negative speculation, gossip, or any information that may be considered confidential.

Some users find that it helps to monitor their activity to find out what methods work best. As LinkedIn has many features of use, different features can bring varied outcomes. For instance, a person may find they get a better job leads from groups they joined than what is found using the manual job search or Marketplace feature.

If there is not enough positive action taking place, it may help to learn more about how to market self on business social media. Besides being cautious in regard to posts and replies, there are differences in the engagement process. Anyone in doubt may want to start by asking how they can cut what may be perceived as fluff in their profile.

Having a defined purpose can make this process a lot easier. Because there are so many features on this site, knowing where a person is at the present or future goals, will help to narrow the path and develop a routine. Since this is a marketing tool, visiting at least twice a week is recommended. This can be to get company information, follow up on a position, or add new people to a network.




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