From bus wraps to billboards, it's clear that there are many ways for a company to get their message across to the public. It's clear that they work very well, too, given the fact that they can gain tremendous exposure over the course of time. With that said, though, is it possible that a new location is set to incorporate billboards in the electronic sense? Judging by a recent story that had come to my attention, it's likely that Gainesville, Georgia will be the next area.
There was a report posted on the Gainesville Times that talked about the city possibly incorporating digital billboards. The way that they would work, according to real estate representative Tim Hill, was that they would rotate a series of six advertisements, each one given a total of ten seconds. What this means is that each of them would be given even exposure. It's clear that this potential billboard inclusion could be tremendous but one of the many points that were spoken about in the article was the potential for distraction.
It's important to keep in mind that electronic billboards stand the chance of distracting drivers, which was one of the concerns that the articles mentioned. Companies along the lines of JMR Graphics can tell you that certain methods can draw the attention of the public more so than others. In addition, unlike bus wraps - which are a recommended method of advertising - electronic billboards could become too bright and throw off one's vision. What this means is that the design of the billboards in question has to be smart.
It's important to note that these billboards can be managed in terms of how bright they are. While it's understandable that they will stand out more during the evening due to the lack of natural light, said brightness is not required during the daytime nearly as much. Technology has grown leaps and bounds, though, as the article mentioned. What this means is that the advancements which have been seen throughout the years are ones which should, in theory, help to make these billboards stand out even more.
While it goes without saying that billboards could be put to use for advertising purposes, I'd like to think that there are many others to consider. After all, the promotion of wares is only one aspect to consider; it is very possible that the feed could shift in order to project urgent news to the masses. Perhaps something as unexpected as a sudden change in weather could be told about. For this reason, I have no doubt that Gainesville will benefit from the inclusion of these billboards.
There was a report posted on the Gainesville Times that talked about the city possibly incorporating digital billboards. The way that they would work, according to real estate representative Tim Hill, was that they would rotate a series of six advertisements, each one given a total of ten seconds. What this means is that each of them would be given even exposure. It's clear that this potential billboard inclusion could be tremendous but one of the many points that were spoken about in the article was the potential for distraction.
It's important to keep in mind that electronic billboards stand the chance of distracting drivers, which was one of the concerns that the articles mentioned. Companies along the lines of JMR Graphics can tell you that certain methods can draw the attention of the public more so than others. In addition, unlike bus wraps - which are a recommended method of advertising - electronic billboards could become too bright and throw off one's vision. What this means is that the design of the billboards in question has to be smart.
It's important to note that these billboards can be managed in terms of how bright they are. While it's understandable that they will stand out more during the evening due to the lack of natural light, said brightness is not required during the daytime nearly as much. Technology has grown leaps and bounds, though, as the article mentioned. What this means is that the advancements which have been seen throughout the years are ones which should, in theory, help to make these billboards stand out even more.
While it goes without saying that billboards could be put to use for advertising purposes, I'd like to think that there are many others to consider. After all, the promotion of wares is only one aspect to consider; it is very possible that the feed could shift in order to project urgent news to the masses. Perhaps something as unexpected as a sudden change in weather could be told about. For this reason, I have no doubt that Gainesville will benefit from the inclusion of these billboards.
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