When it comes to Lego blocks, one of the most common terms that can be associated with them is, "hobby." Essentially, people have become so enamored with building Lego structures over the years that even the most dynamic of structures can be created with these. This speaks volumes about the variety associated with, for all intents and purposes, toys meant for children. However, there is a degree of art that must be considered as well and manufacturers of car wraps will be able to agree.
Adweek posted an article regarding a man by the name of Marco Sodano and his endeavors involving Lego blocks. Sodano, an Italian designer who works as an art director, was able to create some of the most impressive Lego block models with accuracy set in place. In fact, one could argue that he was able to use these Legos as almost like a collective medium for the purposes of art. What's even worthier of note, though, is that he isn't focusing on his work alone.
In fact, Sodano stated that his works can present, "...the belief that every child with Lego can become a great artist," along the lines of Leonardo Da Vinci. It might seem hard to believe but one must consider the level of appeal associated with these blocks. They have grown from becoming children's toys - which they still are, in many respects - and have become nothing short of a phenomenon. Even adults have taken to these, building collections of their own and constructing models with the utmost accuracy.
I believe that this is effective marketing for Lego, as a brand, and I am sure that those who specialize in vinyl car wraps will be able to agree. Companies like JMR Graphics understand that marketing can come in various styles, whether it's a matter of digital or physical media being brought into the picture. In this case, Lego is a tremendous example of the latter. Who is to say that, over the course of time, Lego can't become a tool designed to build artistic skills?
Lego blocks are designed for leisurely purposes but this doesn't mean that others haven't tapped into their greater potential. The idea of these blocks coming into effect for the purpose of promoting art is tremendous, to say the least, and their effect on children should not be ignored. Children will become more confident in their abilities as potential artists, regardless of the mediums they eventually fall into. It also doesn't hurt that this can help to cast a positive light on the Lego brand.
Adweek posted an article regarding a man by the name of Marco Sodano and his endeavors involving Lego blocks. Sodano, an Italian designer who works as an art director, was able to create some of the most impressive Lego block models with accuracy set in place. In fact, one could argue that he was able to use these Legos as almost like a collective medium for the purposes of art. What's even worthier of note, though, is that he isn't focusing on his work alone.
In fact, Sodano stated that his works can present, "...the belief that every child with Lego can become a great artist," along the lines of Leonardo Da Vinci. It might seem hard to believe but one must consider the level of appeal associated with these blocks. They have grown from becoming children's toys - which they still are, in many respects - and have become nothing short of a phenomenon. Even adults have taken to these, building collections of their own and constructing models with the utmost accuracy.
I believe that this is effective marketing for Lego, as a brand, and I am sure that those who specialize in vinyl car wraps will be able to agree. Companies like JMR Graphics understand that marketing can come in various styles, whether it's a matter of digital or physical media being brought into the picture. In this case, Lego is a tremendous example of the latter. Who is to say that, over the course of time, Lego can't become a tool designed to build artistic skills?
Lego blocks are designed for leisurely purposes but this doesn't mean that others haven't tapped into their greater potential. The idea of these blocks coming into effect for the purpose of promoting art is tremendous, to say the least, and their effect on children should not be ignored. Children will become more confident in their abilities as potential artists, regardless of the mediums they eventually fall into. It also doesn't hurt that this can help to cast a positive light on the Lego brand.
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Please visit JMR Graphics if you are intrigued in utilizing car wraps for brand awareness.. This article, Car Wraps & How Legos May Transition Into Art is available for free reprint.
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