The competition in branding in the corporate world has never been so tight. What with technology and the endless possibilities it provides for marketing tools. The availability of television, print, and especially the internet and the access of people over these things also gave companies equal advantage.
To sell or not to sell. That is the question in billboard advertising or any such form of branding, for that matter. That is the end goal that the pros tend to forget how design affects it overall. Do not forget that people are visual. They count on images to deliver a message right when they look at it the first time.
For billboards, it is tougher, because you have to grab the audience in as short as three to five seconds. This is because people on the road are moving. You want to appeal to the drivers, pedestrians, cyclists and bikers alike. And they would not have the time to stop and stare for long because the traffic light would not allow them to.
You can make an impact by taking advantage of how people are always visual. Everyone who uses the road where it is located can remember it, if done and designed right. From the subconscious of pedestrians, to cyclists, to drivers and traffic enforcers, you would want to make a connection. It even just takes one to have a product remembered by so many.
So you want it to get attention. So be it, but do not make it distracting. Practicing minimalist ideas is the best way to go, when you want to reach the market of the masses. It may be look pretty, but that does not necessarily mean they will get what it means or that it will not become an eyesore.
Keep it simple without losing the necessary graphic elements. Something with too much stuff going on would make the audience scratch their heads, puzzled. You do not want to keep them guessing. If they figure it out quickly, the chances of a product being sold is higher. Do not cram everything in it, wanting to appear snappy.
Be witty, but not too intelligent. Avoid losing your audience and confusing them with visual metaphors that are too complicated to be understood. You want to leave a lasting impression with a smart one. You do not want to bore them with a bland one. But it is a wrong choice to put something, designed so nicely but with audience guessing.
A good ad requires photograph in high quality, therefore it needs high resolution. Otherwise, it defeats the purpose of being immediately noticed. While you want it to catch attention quickly, you do not have to end up being the cause of an accident because it was too distracting. Balance it well and get creative.
Do something that will be memorable. When it is already put high up, it only has one chance to get an audience hooked and make them remember it. The first time they see it, should be the one time you would want to make an impact. That is the most important trick. Remember that your medium is only as good as the message it is trying to deliver.
To sell or not to sell. That is the question in billboard advertising or any such form of branding, for that matter. That is the end goal that the pros tend to forget how design affects it overall. Do not forget that people are visual. They count on images to deliver a message right when they look at it the first time.
For billboards, it is tougher, because you have to grab the audience in as short as three to five seconds. This is because people on the road are moving. You want to appeal to the drivers, pedestrians, cyclists and bikers alike. And they would not have the time to stop and stare for long because the traffic light would not allow them to.
You can make an impact by taking advantage of how people are always visual. Everyone who uses the road where it is located can remember it, if done and designed right. From the subconscious of pedestrians, to cyclists, to drivers and traffic enforcers, you would want to make a connection. It even just takes one to have a product remembered by so many.
So you want it to get attention. So be it, but do not make it distracting. Practicing minimalist ideas is the best way to go, when you want to reach the market of the masses. It may be look pretty, but that does not necessarily mean they will get what it means or that it will not become an eyesore.
Keep it simple without losing the necessary graphic elements. Something with too much stuff going on would make the audience scratch their heads, puzzled. You do not want to keep them guessing. If they figure it out quickly, the chances of a product being sold is higher. Do not cram everything in it, wanting to appear snappy.
Be witty, but not too intelligent. Avoid losing your audience and confusing them with visual metaphors that are too complicated to be understood. You want to leave a lasting impression with a smart one. You do not want to bore them with a bland one. But it is a wrong choice to put something, designed so nicely but with audience guessing.
A good ad requires photograph in high quality, therefore it needs high resolution. Otherwise, it defeats the purpose of being immediately noticed. While you want it to catch attention quickly, you do not have to end up being the cause of an accident because it was too distracting. Balance it well and get creative.
Do something that will be memorable. When it is already put high up, it only has one chance to get an audience hooked and make them remember it. The first time they see it, should be the one time you would want to make an impact. That is the most important trick. Remember that your medium is only as good as the message it is trying to deliver.
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