Tuesday, June 20, 2017

How To Pick The Best Email Management Services

By Eric Davis


It is important that you always do you marketing consistently to ensure that you remain with a competitive advantage over your competitors. In the modern world, you will find that some clients make purchases online and you need to have a way of managing their contacts. Below are some essential tips that will help you select the best email management services for your small business.

Settle for a service that comes with several functions. You should be able to organize, categorize and run several other functions within the same system. There are many products out there; so, you need to compare them and find one that works best for you. However, first know the critical functions you need it to serve.

Use online reviews. There are websites that have done the analysis of several products, and you can find the comparisons on their webpage. Check the strengths of different products as well as their weaknesses. Choose a tool that has the best ratings on the features you need the most. Remember that the other features may also be equally important.

The system should have a database export and import option. If you have several e-mail addresses with thousands of clients, it may not be easy to transfer every single contact to your database. Hence, the package should have an option to let you import your databases and also export contacts for easy management of subscribers.

Your subscribers should have the freedom to cancel subscriptions whenever they wish. Without such a feature, you may never know when you are emailing clients who do not want to be emailed about certain services and infuriating them in the process. Also, it will also be easy to clean the databases.

There should be a verification email option. When customers subscribe and they are not told anything about the process, they can be left frustrated. They may not know whether the procedure was successful or if they entered the wrong address. A verification code functions both as a security and a sign of professionalism.

Choose a tool that has unlimited space. Storage space is a critical factor when selecting an electronic mail database manager. Free services will mostly have limited space, but that should not be the case on purchased products. You should not be limited to the amount of data you can send, receive or store.

Ensure that the tool comes with customizable features. You do not want to sound too general to your clients. Hence, you should be able to modify certain features so that you can give your messages a person touch.

Check how it handles bouncing emails. These are those emails that you send and do not go through. Instead, they come back to your inbox. A good software should handle such issues with ease.

Choosing the best mail management product may not be easy. However, with these tips, you can have a starting point. Moreover, you can try several products to see which one works best for you.




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