Let's say that you click on a website to buy something or simply learn more information about a product. Chances are that you'll want to find what you need without difficulty, which is where readability comes into the picture. To be more specific, readable content goes a long way in terms of making impressions and yielding success. For those that would like to learn more about readability, here are 4 things to keep in mind.
One of the ways that Internet marketing companies make their content readable is by using the right colors. If a website has a white background, for instance, it would make sense for black text to be used. As reputable firms along the lines of fishbat, this color combination will help the text pop, making it more legible as a result. While there are other factors that play into readability, color is an important piece of the larger puzzle.
Speaking of text, make sure that it's bold enough to be seen. You'll want to ensure that your copy is large enough, from a visual standpoint, so that anyone can read it regardless of the device that they're on. This is where responsive web design comes into play, but the fact remains that larger text is oftentimes better. If you'd like to create captions for your images, you'll want to scale them down but this is one of the very few exceptions to the rule.
Another thing to know about readable website content is that flashy text typically doesn't work best. It can serve branding purposes well, depending on what you're trying to sell or promote, but you wouldn't want to use it on blog posts or press releases. Simpler font styles like Calibri and Arial are recommended. Keep flashier fonts out of the way when creating content and you should be fine.
Finally, use white space with care. One of the biggest reasons why a particular blog post isn't shared enough, regardless of how well-written or informative it is, is due to a lack of space between lines and words. When it feels like a piece of content is cramped into a small box, it can come across as difficult to read. In order to improve such content's readability, make it a point to include white space whenever you can.
One of the ways that Internet marketing companies make their content readable is by using the right colors. If a website has a white background, for instance, it would make sense for black text to be used. As reputable firms along the lines of fishbat, this color combination will help the text pop, making it more legible as a result. While there are other factors that play into readability, color is an important piece of the larger puzzle.
Speaking of text, make sure that it's bold enough to be seen. You'll want to ensure that your copy is large enough, from a visual standpoint, so that anyone can read it regardless of the device that they're on. This is where responsive web design comes into play, but the fact remains that larger text is oftentimes better. If you'd like to create captions for your images, you'll want to scale them down but this is one of the very few exceptions to the rule.
Another thing to know about readable website content is that flashy text typically doesn't work best. It can serve branding purposes well, depending on what you're trying to sell or promote, but you wouldn't want to use it on blog posts or press releases. Simpler font styles like Calibri and Arial are recommended. Keep flashier fonts out of the way when creating content and you should be fine.
Finally, use white space with care. One of the biggest reasons why a particular blog post isn't shared enough, regardless of how well-written or informative it is, is due to a lack of space between lines and words. When it feels like a piece of content is cramped into a small box, it can come across as difficult to read. In order to improve such content's readability, make it a point to include white space whenever you can.
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