Thursday, April 18, 2019

What Is Product Management Framework

By Thomas Green


Company product managers have many ideas for products they want to create, build, and introduce to a wide market. They want a product that can be useful in the day to day activities of their existing and potential customers. This is why they make use of product management framework to successfully market it.

Their framework was the result of multiple modifications of the standard framework. This is so in order to make it adaptable within the operational environment of their company. They had integrated in it the product life cycle involving the introducing, maturing, growing, and declining. They made plans, forecasts, and market strategies with other departments.

Three stages are involved in the process of product management. Hence, the company product manager has to innovate, design, and implement a product idea. He and his team need to complete all stages before the life cycle can begin.

Thanks to the experience and capabilities of their product development team, they are now able to complete the development of the product until its market launch. It is their responsibility to see all stages through. They invested hard work to make it successful and be added to the line of quality products they have.

First, they need to innovate. To do that, they fist must have a feasible idea that they can achieve and can integrate well in the market. They should explore their options on how to make it work and maximize its potentiality. They need to focus in outlining its product details, specifications, and usages.

Research was also conducted during this stage. They had spent and consumed so much time in gathering and learning knowledge in regards to market, competitor, and consumer buying power activities. Doing so can help them determine which product and product qualities are potentially needed in the market.

Next, designing is where they immerse on which ingredients or parts are needed. Here, they are able to experiment which ones goes well with another, and which are going to make the solution potent or the equipment running. All these will help define the whole product as it goes in to the succeeding stage.

Stage three involves product building. They will use the parts that work well during the previous stage to create the finished product. Tests are conducted repeatedly until they are assured of its effectiveness and efficiency. It also has to pass and meet the standards of quality. After it is done, they will do the launching with the help of the other departments. The newly developed product can now begin its life cycle and successfully be marketed through the marketing strategies they are going to implement.

The other departments help due to the communication extended by their product team. This effective communication was the reason why upper management had their product roadmap approved. Their approval lets them execute the plans with the help of the departments of purchasing, logistics, marketing, and sales. Later, after the product launch, the development team will review the feedbacks and market data thoroughly. What will be read in there will be applied to the succeeding developments and improvements.




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