Thursday, September 8, 2016

Increase Profits With Custom Trade Show Swag

By Kenneth Miller

Most firms will need to do some advertising to attract new customers and to increase their turnover and profits. Advertising locally using radio commercials or in the local press is always a good idea and has proved to be very successful for many businesses. A lot of people now choose to use custom trade show swag when they are trying to increase profits and there are many options to choose from.

Swag is an item that you give to potential customers for free and you will need to think carefully about the type of product you wish to hand out. Things such as t shirts, baseball hats and other items of clothing with your company name or logo are very popular. Many other businesses will hand out sweet jars with their name on or items such as drinks bottles and snack boxes.

Many businesses have noticed an increase in profits after handing out free items at trade exhibitions and other public events. Mini flash sticks with logos and are very effective and they can be reused afterwards by the recipient. Other good promotional items, which are also useful to those who receive them, are cell phone skins and laptop bags with your company logo printed on.

Giving away free stuff is always a good way to attract potential customers to your business. Food retailers will often give away samples of the products they make or sell and this will usually result in increased sales. When you are handing out your swag, it is useful to speak with the people to get their attention, which allows you to promote your company verbally.

When your marketing campaign is trying to attract young children it is extremely important that any freebies you give out are safe and suitable for kids. If you are purchasing your promotional items from an outside company you should check that it conforms to safety standards. Any item with glass, sharp edges or small pieces should be avoided and it will be better to use things such as dolls, teddy bears and coloring books.

There are a lot of businesses that specialize in manufacturing custom merchandise for promotional purposes. You can locate a company on the net and give them an idea of what you need and they will help you to select some suitable marketing products. Meeting with a marketing expert is also useful as they will often come up with great ideas and suggestions that you may not have thought about.

If you are attending a trade show it is important that you have enough of your free items to give away. Some shows may last for several days and if you run out of promotional items it can create the wrong image for your company. When you are ordering from your supplier, it can be worth ordering more than you think you will need, as you can always use these items at the next show.

It is essential to use the highest quality of product that your marketing budget will allow. If you hand out free stuff away and it breaks or is not fit for purpose it will give your potential clients the wrong idea. When you use clothing to promote your company, you should always offer shirts in various sizes and colors, to appeal to a wider market.

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