Saturday, September 3, 2016

Website Design Guide For Winning Brands

By Kenneth Watson


The increasing importance of websites to business cannot be underestimated. More people are ordering goods and services through websites. This makes website design a crucial part of any business communication and marketing strategy. To create an interactive and functional portal, here are tips to consider.

The logo will identify your brand. This is a common trend for all businesses and organization. Make your logo as professional and polished as possible. The content and images included will come second to the logo. A simple and recognizable logo makes your portal more appealing. Create it in high resolution and ensure that it appears on all pages at the top left hand corner. Let the logo link visitors to your home page for easy navigation.

Avoid cluttering your website. The experience of navigating through a cluttered site is terrible. Cluttering means having too many images, a lot of unnecessary information, side bars, links, etc. Go for a simple model ensuring that each page has unique content. Call for action should not be competing on every page. A visitor to your portal should easily navigate in and out of pages without getting lost. Pop-ups should also be sensible and strategic. A professional web designer Baton Rouge, LA will guide you.

Color is a determiner of the perception visitors have of a brand. Colors are also used to identify brands. The choices you make on color should be complementary. They should give your brand an elegant, modern and polished look. Colors are also used as a guide for visitors to identify where to click, where information is located, etc. The colors used should match those of the brand recognized by away from the internet.

Professional photography helps. Invest in good photos for your site. The use of generic photos leaves a distasteful impression in the minds of visitors. They can detect such an action. The impression left will keep them away from your brand. The photos used should be captivating in a way that connects the brand and customer emotionally. Play with the photos in a way that makes your links and content more attractive.

The font you use should consider the reading ability of different users. Make it legible on different browsers and devices including laptops, tablets and mobile phones. A universal font is easily recognizable. The sizes should complement each other and allow visitors to identify the heading, subheading, body, quotes, footnotes, etc. A good choice of font makes your content easier to read and follow.

A responsive design works best for your site. Internet access devices differ in size and resolution. Your portal should easily and automatically adjust to these changes. This is necessary to offer an appealing experience where the visitor is not required to frequently zoom in order to view content. Such an experience makes it easier for visitors to stay longer and thus make purchases or order services.

Websites are about user experiences. They identify the brand online and will determine the ease of conversion. Some designs have been overtaken by time including the use of flash. Adapt to the changing internet platform and customize the site to offer a good experience. Always test your site to evaluate performance including speed on all platforms before rolling it out for public use.




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