Monday, November 18, 2013

Social Media Marketing Tips & Tricks

By Marcus Ryan


We live in a world where people are basically on Facebook 24 hours per day, tweeting & sharing videos on social networks. There's no doubt that social media is pretty big and companies are starting to move their advertising dollars to social networks like YouTube where millions of visitors pass by each day. As a business owner you are probably always looking to get the most exposure, well in this article we'll show you how to use social media to your advantage.

If you can't do the social media marketing yourself you can always outsource the work but it is important to carefully review all content that is posted on behalf of your business. Given how quickly things can go viral online, an embarrassing typo could prove very detrimental to your reputation. Be sure that the exposure that your business receives is the kind that will improve your company's good name.

Many business owners have created fan pages to attract customers and potential clients. Managing a fan page can be tiring if you don't know what you are doing but in the end your goal is to provide useful information about your product or service. You can attract more fans by creating post headlines that create curiosity and make people click to read. The more creative you are with your posts the more traffic you'll be able to generate.

Twitter has a lot of cool tools you can use for social media marketing purposes. Check out Twellow and Tweepi. These tools will let you find people that are in your target audience to identify the users that are the most influential. The more adept you become at using these types of tools, the larger your audience is going to be. But it comes down to the content that you share in the social networks, remember they are called social networks for a reason.

By now you should see just how powerful social media can be, if you use it correctly it can take your business to the next level. It's all about being creative and finding new ways to get eyeballs to your products or services. Remember that using social networks is only fraction of what you can do for your business.




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