Tuesday, November 26, 2013

What You Can Learn From Your Mobile Marketing Campaigns

By Stavros Georgiadis


Mobile marketing opens huge vistas of opportunity for your business. There is a large, mostly untapped audience of mobile users. Just about everybody has some sort of mobile device today.

Don't send random messages to your customers. Respect your customers' attention by always giving them useful content when you send out messages. Many campaigns have failed because they inundated their customer base with too many meaningless messages. Customers expect to receive information from you, not humorous messages that a close friend might send.

Don't just send messages to your customers out of the blue. Only send them information that they'll find relevant and useful. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers aren't looking for humorous, personal messages from a business they patronize. They're looking for valuable information and ways to save money.

Enlist the help of your friends and family to help with your mobile marketing campaign. You could even pay someone to test it for you if you want an unbiased opinion.

When marketing for mobile phones make sure that the message you send are short and simple. Make sure customers know what your message is, so they absorb it and respond.

On your site in particular, you need to learn to say more with less in your mobile content. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.

Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. By creating its own unique, relevant app, a company can double or triple the success of its mobile marketing strategy. You have a wide range of features to choose from here.

Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. It's important to take the long view and measure success by how long your campaign lasts, rather than just looking at the results in terms of sales. To get a successful campaign, you should follow this formula and be able to build new ones.

Try and make your marketing campaign viral, as this is the greatest way to be successful. They then might forward the message to their family and friends, increasing the number of people who see your advertisement.

It is important to have your own dedicated short code. It is more of an expense, but it gives you better brand protection. It also allows you to have a little legal coverage.An SMS mobile marketing strategy will work best if you include an opt-in system and be forthright about the quantity of texts that you intend to send each month. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. Some users feel that SMS is too invasive into their personal comfort and space. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. If you are trying to get customers to trust you, just be honest! There are very simple fundamentals behind any mobile marketing technique. Specifically, the differences arise in how the technical aspects are executed. Do some research to help choose the techniques which work best for you and your business.




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