I am of the opinion that trailer graphics can be as simple or as complex as clients would like. As much as I regard these items as strong marketing tools, I believe that simplicity is where these wraps shine brightest, especially considering that they can be much easier on the eyes as a result. That being said, what are some of the recent examples of advertising that have cropped up during the holidays? If you want to talk about effectiveness, you are going to want to talk about Lego.
There was an article posted on the Drum which went into detail about a Lego commercial that aired for the sake of appealing to families. It was clear that the holidays were the focus and that there was added emphasis on the action to "bring fathers and sons together." Seeing as how Lego has always been more of a boy-centric brand, it's not hard to imagine why this approach was taken. From what I have seen, this measure was probably the best that could have been taken.
"Let's Build" was developed by We Are Pi, an Amsterdam agency that was able to bring emotion to the mere idea of Lego blocks. The commercial was shown through the eyes of a young boy and, as a result, was able to show the way that he bonded with his father through playing with the blocks. As you can imagine, this kind of commercial is meant to appeal to families for the holidays. If anyone believes that it isn't as dynamic as it should be, I think that the point is missed.
If you feel as though something "dynamic" was needed, it isn't necessarily the case, especially when you look at the broad spectrum of work associated with authorities such as JMR Graphics. They are able to create, amongst other items, trailer graphics and they are some of the most impressive items imaginable. They undergo creation well and there are certain aspects which come into pay as well. Not only are they visually appealing but they are able to be exactly that while not appearing too busy as if to lose focus.
If there is a clean presentation set in place, as creators of trailer graphics can tell you, it is likely that stronger results will be able to come about in the long term. When you talk about clean, there are not as many identities that personify this as well as Legos. These blocks have been around seemingly forever and the fact that both parents and children can indulge in them is very telling. Some things shouldn't fade with age, which is what this commercial was able to effectively convey.
There was an article posted on the Drum which went into detail about a Lego commercial that aired for the sake of appealing to families. It was clear that the holidays were the focus and that there was added emphasis on the action to "bring fathers and sons together." Seeing as how Lego has always been more of a boy-centric brand, it's not hard to imagine why this approach was taken. From what I have seen, this measure was probably the best that could have been taken.
"Let's Build" was developed by We Are Pi, an Amsterdam agency that was able to bring emotion to the mere idea of Lego blocks. The commercial was shown through the eyes of a young boy and, as a result, was able to show the way that he bonded with his father through playing with the blocks. As you can imagine, this kind of commercial is meant to appeal to families for the holidays. If anyone believes that it isn't as dynamic as it should be, I think that the point is missed.
If you feel as though something "dynamic" was needed, it isn't necessarily the case, especially when you look at the broad spectrum of work associated with authorities such as JMR Graphics. They are able to create, amongst other items, trailer graphics and they are some of the most impressive items imaginable. They undergo creation well and there are certain aspects which come into pay as well. Not only are they visually appealing but they are able to be exactly that while not appearing too busy as if to lose focus.
If there is a clean presentation set in place, as creators of trailer graphics can tell you, it is likely that stronger results will be able to come about in the long term. When you talk about clean, there are not as many identities that personify this as well as Legos. These blocks have been around seemingly forever and the fact that both parents and children can indulge in them is very telling. Some things shouldn't fade with age, which is what this commercial was able to effectively convey.
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